Marketing is one of most important aspects of any successful business.That is why we spend nearly two full days just teaching you effective marketing techniques to maximize the effectiveness of our unique training program. You will learn how to target key markets and get clients fast. Our techniques show you how to develop a continuous flow of new clients for years to come. The best part of the finance industry is that your services are needed all the time. Finding clients in this business is relatively easy.
We know how to get clients because we are lenders ourselves. Our founder owns and operates two direct commercial lending companies. We know this business better then anybody and have been financing businesses and commercial real estate for over 20 years. We know how to market for clients as we are in this business in a very big way. Just google the words "commercial lending" or "commercial loans" and one of our founder's lending companies comes up number one: Prime Commercial Lending.
We also know everything there is to market this business because our founder actually founded the nation’s only Full Service Digital marketing agency that concentrates on banks, finance companies, and financial brokers. This company is Commercial Capital Marketing Group. Banks, Lenders and Brokers actually use Commercial Capital Marketing Group for their marketing needs. They have an in-house team of marketing professionals that provide services to the finance industry including but not limited to: SEO or Search Engine Optimization, Website Creation, PPC Management, Social Media advertising, Content Strategy, Flyer and Brochure Creation, Public Relations, Email Marketing, Video creation and production, TV and Radio ad creation, and media buying. CCTG graduates not only benefit from the marketing education they will receive as a result of this company but also discounted rates should any graduate want the services of Commercial Capital Marketing Group.
Through our marketing presentation, you will learn various ways to market to clients through effective media. We give you our proprietary techniques and teach you to effectively use them for the life of your business. It would take someone years to master the marketing education that you will learn in 7 days. Our lenders even teach you how to identify the right prospects for each type of lending. With that knowledge and our constant practice of using cutting edge technology, you will be an expert in every marketing outlet to reach clients fast.
To jump start your business when you get home, we will give you a $1000 credit to a premier lead generating agency. We co-developed a customized proprietary lead generating system based on our lender's products. You will be able to receive real-time custom leads of businesses seeking financing for any one of the products you will be able to offer. With this system, businesses in need of financing come to you! Best of all, you can pick leads based on the type of financing requested, dollar amounts, type of credit, and may more options that allow you to pick and choose whatever you like. All leads are exclusive so your client is not being called by multiple people. This innovative program will allow you to start doing business immediately and earning money in a short amount of time. Most of our graduates close their first couple of deals through this program and continue to use it for years to come.
In addition to our $1000 dollar credit for exclusive leads that you can filter and pick with a lead generating agency, you will get 2 leads per month for the first year of your business after your $1000 credit. These 2 leads per month may or may not be exclusive and could be for any type of financing.
The fastest growing marketing outlet today is the Internet. It is vital for a business to have an Internet presence so that customers can find it. That is why you will get a state-of-the-art website, custom made to showcase your financing company's capabilities and give your company a powerful and professional presence. Your website will be search engine optimized so that customers can find your business when searching the Internet. We spend a great amount of time showing you how to market your website over the Internet so that you get a continuous stream of clients day after day with little effort on your part.
We give you 1000 leads for free to jump start your business by giving you access to the largest database of businesses. You will be able to generate qualified prospects to market to that need the financing services that you will be able to provide. This is a proven marketing outlet that all Fortune 500 companies use, and now you will be able to utilize the same privilege. Through us, you will learn the best marketing plans for small business success.
Direct mail marketing is one of the best ways to reach your prospects and customers with a tangible, attention-grabbing marketing piece. Rather than waste money on expensive hit-or-miss marketing tactics, direct mail lets you pick and choose the exact market you want to reach – and puts your message right in prospects’ hands. With a printed direct mail marketing piece, your reader will be able to hold the ad in their hands and read it at their speed and convenience — enabling a higher chance of them keeping it in case they aren’t ready to act on it right away.
For some of our lenders products this form of advertising works very well and generates results fast. We will show you proven techniques to effectively target businesses and direct market to them. This could include postcard marketing and numerous other ways to reach your targeted audience. You will learn how to create your marketing piece, see real examples that we use in our own group of finance companies, and finally implement and reach your audience. This is a great way to reach businesses outside your local market.
Direct Mail Marketing Advantages:
This form of marketing helps build brand awareness and promote products by reaching specific target demographics through timely and smart email messages. Email marketing is not just about sending out your monthly newsletter anymore. Through targeted email marketing, you can reach an audience of millions to offer a special promotion, introduce a new product or to obtain additional email addresses. This is a great way to integrate with all of your online marketing strategies so you can gain a stronger foothold in your market.
Email Marketing Advantages:
Metrics are meaningless unless they tie to a key business objective. Brands must have clear KPIs and understand which communities are the most accessible and important to interact with to achieve the outcomes they desire. To ensure a strong return on investment, content must be tested, analyzed and optimized continuously. We setup every attendee with a Google Analytics account and weekly reports sent directly to your inbox.
Google Analytics Advantages:
Social media can help build your brand awareness and reach specific target markets through content creation, distribution and various communication strategies using today's most relevant methods. Using the proper social media marketing strategies, businesses can engage with their consumers and educate others on their brand, products and services on a more personal and substantial level than ever before. Our expert team of website and marketing staff will work to automatically set your business up with a social media identity package.
Social Media Advantages:
Search engine optimization is a long term online marketing process that has extremely beneficial results that helps your customers successfully find your products and services online faster with less effort. The bottom line is an increase in motivated and interested customers to your website which means increased sales for your business. We will show you some of the tricks of the trade and options to SEO optimize your website as there are a plethora of strategies one can choose from.
Companies of all sizes are taking advantage of pay per click advertising's immediate and quantifiable results. It delivers highly targeted pre-qualified traffic and your company's message is delivered to the very customers already searching for your product. We will show you how to do this so that you can be visible and getting clients on day one of your business.
Pay Per Click Advantages:
Banner ads are online forms of advertising. They usually come in many forms, animated or static imagery. These banners are placed on a website, in view of your target audience, allowing you to show off your brand. Furthermore, the ad is linked to your website, or landing page, allowing for people to explore your site and purchase your products or services.
Banner Ad Advertising Advantages: