Proprietary Marketing Package
Marketing is one of most important aspects of any successful business. That is why we spend nearly two full days just teaching you effective marketing techniques to maximize the effectiveness of our unique commercial finance training program. Not only do we teach you how to effectively market your business we also do the marketing for you for the first year. You will learn how to target key markets and get clients fast. Our techniques show you how to develop a continuous flow of new clients for years to come. The best part of the finance industry is that your services are needed all the time. Finding clients in this business is relatively easy.
We know how to get clients because we are lenders ourselves. Our founder owns and operates two direct commercial lending companies. We know this business better then anybody and have been financing businesses and commercial real estate for over 20 years. We know how to market for clients as we are in this business in a very big way. Just google the words “commercial lending” or “commercial loans” and one of our founder’s lending companies comes up number one: Prime Commercial Lending.
We also know everything there is to market this business because our founder actually founded the nation’s only full service digital marketing agency that concentrates on banks, finance companies, and financial brokers. This company is The Finance Marketing Group. Banks, Lenders and Brokers actually use The Finance Marketing Group for their marketing needs. They have an in-house team of marketing professionals that provide services to the finance industry including but not limited to: SEO or search engine optimization, website development, ppc management, social media advertising, content strategy, flyer and brochure creation, public relations, email marketing, video creation and production, TV and radio ad creation, and media buying.
The Finance Marketing Group Recognized By Google For Their Outstanding Lead Generation Work
Members of The Finance Marketing Group have been recognized by Google for their outstanding lead generation work through Google’s paid search platform. The result of this recognition lead to The Finance Marketing Group being selected to be one of 50 agencies out of 15,000 to visit Google and take part in Google’s annual All-Stars Summit located at Googleplex in Mountain View, California. The Finance Marketing Group is a proud Google Partner and a badged agency with certifications in both Google Adwords and Google Analytics.
CCTG graduates not only benefit from the marketing education they will receive as a result of this company, but also discounted rates should any graduate want the services of The Finance Marketing Group. Your business will have a specialized marketing team consisting of over 30 people behind it for life.
Program 1 – Signature Gold Program
Through our marketing presentation, you will learn various ways to market to clients through effective media and simply networking. We give you our proprietary time tested techniques and teach you to effectively use them for the life of your business. It would take someone years to master the marketing education that you will learn in 7 days. Our lenders even teach you how to identify the right prospects for each type of lending. With that knowledge and our constant practice of using cutting edge technology, you will be an expert in every marketing outlet to reach clients fast.
Two Full Years of Marketing (Email, Content & Social Media)
When you decide to purchase this dynamic one-of-a-kind comprehensive training program, included in the cost under the Signature Gold Program, we are going to have our dedicated marketing company, The Finance Marketing Group, do your marketing for two full years to help you get your business started online. We know how important marketing is for your business and we want to make sure you have an online presence to help you grow successfully.
To jump start your business when you get home, we will generate your fist set of prospects for your first month out of training. We developed a customized proprietary lead generating system based on our lender’s products. You will be able to receive real-time custom leads of businesses seeking financing for any one of the products you will be able to offer. With this system, businesses in need of financing come to you! Best of all, you can customize the types of leads that you want based on several variables and qualifying factors. All leads are exclusive so your client is not being called by multiple people. This innovative program will allow you to start doing business immediately and earning money in a short amount of time. Some of our graduates close their first couple of deals through this program and continue to use it for years to come.
Learn more about your investment in our Signature Gold program.
Program 2 – Elite Platinum Program
Then we have are Elite Platinum Program engineered to put your business in warp speed and continue on for the life of your business. This is our most exclusive package specifically designed and tailored for the entrepreneur who commands the very best strategic marketing plan to maximize their success with their finance business at a fraction of the true market price for the services that are included in this package. Our marketing team will implement a $130,000 customized marketing plan that will launch your business at rocket speed right after you are done with training. You will have a fortune 500 company marketing plan at a fraction of what this marketing package is worth. Some of the highlights to this package are real time exclusive leads every month for the first 2 years of your business and marketing for the life of your business!
Marketing For The Life Of Your Business (Email, Content, Social Media, Website Maintenance & Unlimited Print)
If you decide to take your business to the next level by investing in our Elite Platinum Program, you will not only get our intensive commercial finance training program, but you will get full access to our premium finance marketing company, The Finance Marketing Group. This dedicated finance marketing team will be your exclusive marketing partner and will be responsible for elevating your business to it’s fullest potential. You get to focus more on your business and closing deals, while we work hard to drive new prospective clients to your door. The best part about this program is that some of the great features of this program are for the life of your business.
This is our most appealing upgrade feature that consists of generating anywhere from 15-25 potential clients, per month, that are searching to utilize your products and services. This option allows the phone to continually ring and your email to fill up with potential deals. You will have the opportunity to filter out the best leads from the people contacting you and allow you the ability to act quickly on the most promising opportunities.
Learn more about your investment in our Elite Platinum Program.
Some of the marketing outlets you will be educated thoroughly on during our 7 day class with both programs:
Direct Mail Marketing
Direct mail marketing is one of the best ways to reach your prospects and customers with a tangible, attention-grabbing marketing piece. Rather than waste money on expensive hit-or-miss marketing tactics, direct mail lets you pick and choose the exact market you want to reach – and puts your message right in prospects’ hands. With a printed direct mail marketing piece, your reader will be able to hold the ad in their hands and read it at their speed and convenience — enabling a higher chance of them keeping it in case they aren’t ready to act on it right away.
For some of our lenders products this form of advertising works very well and generates results fast. We will show you proven techniques to effectively target businesses and direct market to them. This could include postcard marketing and numerous other ways to reach your targeted audience. You will learn how to create your marketing piece, see real examples that we use in our own group of finance companies, and finally implement and reach your audience. This is a great way to reach businesses outside your local market.
Direct Mail Marketing Advantages:
Networking with Bankers, CPA’s, Attorneys , Real Estate Sales Agents and many more professionals.
We will teach you how to go after these groups of professionals as they are usually the people who know people who need money for their business or real estate need. They make excellent referrals and can build your business easily as they refer you transactions. During our class we will get into how to approach each type of professional, what to say, how you say it, to build a long term referral relationship.
This form of marketing helps build brand awareness and promote products by reaching specific target demographics through timely and smart email messages. Email marketing is not just about sending out your monthly newsletter anymore. Through targeted email marketing, you can reach an audience of millions to offer a special promotion, introduce a new product or to obtain additional email addresses. This is a great way to integrate with all of your online marketing strategies so you can gain a stronger foothold in your market.
Email Marketing Advantages:
Leaders in Google Analytics Consulting
Metrics are meaningless unless they tie to a key business objective. Brands must have clear KPIs and understand which communities are the most accessible and important to interact with to achieve the outcomes they desire. To ensure a strong return on investment, content must be tested, analyzed and optimized continuously. We setup every attendee with a Google Analytics account and weekly reports sent directly to your inbox.
Google Analytics Advantages:
Social Media Marketing
Social media can help build your brand awareness and reach specific target markets through content creation, distribution, and various communication strategies using today’s most relevant methods. Using the proper social media marketing strategies, businesses can engage with their consumers and educate others on their brand, products and services on a more personal and substantial level than ever before. Our expert team of website and marketing staff will work to automatically set your business up with a social media identity package.
Social Media Advantages:
- Generate inbound links back into your website
- Easily increase brand awareness
- Generate quality traffic to your website
- Increase search engine rankings for targeted keywords
- Reach specific target markets at a higher level
- Provide the ability to instantly communicate with your customers on a grand scale
- Ability to “soft-sell” your products and services
Search engine optimization is a long term online marketing process that has extremely beneficial results that helps your customers successfully find your products and services online faster with less effort. The bottom line is an increase in motivated and interested customers to your website which means increased sales for your business. We will show you some of the tricks of the trade and options to SEO optimize your website as there are a plethora of strategies one can choose from. We will cover topics such as quality link building, content strategy, blog writing, keyword research and optimization, Google Plus, Google authorship, and many more.
Pay Per Click
Companies of all sizes are taking advantage of pay per click advertising’s immediate and quantifiable results. It delivers highly targeted pre-qualified traffic and your company’s message is delivered to the very customers already searching for your product. We will show you how to do this so that you can be visible and getting clients on day one of your business.
Pay Per Click Advantages:
Banner Ad Advertising
Banner ads are online forms of advertising. They usually come in many forms, animated or static imagery. These banners are placed on a website, in view of your target audience, allowing you to show off your brand. Furthermore, the ad is linked to your website, or landing page, allowing for people to explore your site and purchase your products or services.
Banner Ad Advertising Advantages:
Additional Services You Can Offer
Generate A Residual Income By Up Selling Marketing Services
Another great aspect of our program is that you will have exclusive access to our premium digital marketing agency and will have the opportunity to start generating an alternative source of residual income through this bonus program.
As a graduate of the Commercial Capital Training Group and a new business owner, you will be spending a lot of your time connecting with business owners that not only need capital, but potentially need marketing. This is your opportunity to up sell our marketing services and starting collecting 10% commissions for Gold members and 15% commissions for Platinum members on a monthly basis for the life of the clients account. Click here to learn more about our business marketing services.